Laura Mulvey is a British Feminist that argued that films are used to sexualise women. The women's body is positioned for the mans viewing pleasure (to look and enjoy). Therefore, Laura Mulvey argued that women are objectified as they no longer view them as an actual person but an object. This can be done through camera shots; for example, the camera focuses on specific body parts. Often, their bodies are exposed and this is used to objectify women.
Hypodermic Needle Theory
This theory suggests that the media has a direct effect on the way people behave. This is because the media injects ideas directly into the minds of the audience and this shows that messages have subtle influences. For instance, children playing video games or watching a film have become more violent. This is because over the years, new technology has been producing products that involve violence.
Uses and Gratification Theory
This theory suggests that there is a highly active audience making use of the media purposes as opposed to the Hypodermic Needle Theory such as:
- Entertainment
- Information
- Education
- Escapism
- Identification
- Social Interaction
No comments:
Post a Comment