The logo that I designed is the one with the film reel and says the name of our production company (Infinity Productions) in black. Personally, I think that having a simple logo is much more effective than having logos with several colours, different backgrounds and specific pictures. This is because a logo that is simple and easy to read is much more easier to identify as well as it being effective. I also think that having a logo that is related to a specific production such as a film is not suitable to have as a logo. This is because it may not relate to other productions produced by the company. For example, producing a news cast and a horror film are two different ranges of media products. However, my group and I suggested that it would be useful to create a range of different logo's and ask our target audience which one they like best and why. This is important as our initial plan is to appeal our audience to watch our film.
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